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Determine your Cost Per Click (CPC) and Cost Per Lead (CPL) on PPC advertising by using this simple PPC AD CALCulator.

The following 4 metrics can be influenced depending on how good you are at PPC advertising:

CPM = Cost Per 1,000 Impressions

CTR = Click-Through Rate

CRLP = Conversion Rate On Landing Page

CFR = Confirmation Rate (People who confirm their subscription by clicking on the confirmation link to your first automated email to them)

The following metrics will be a result of the 4 metrics mentioned above:

CPC = Cost Per Click

CPL = Cost Per Lead

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